FashionFashion gets even smarterinterview with Patrizio Buda, CIO - Valentino Fashion Group
The fashion industry is perhaps one of most typical of the retail sectors where the soft components of value and exclusivity are more tangible to consumers than instant availability and even perhaps, choice |
The international success of the “Made in Italy” concept and its attendant labels is indicative of this, as it by nature, retains intrinsic credibility, quality and style. Innovation is constantly pursued by designers in the fashion trade, but the element of creativity and fresh ways to excite the wearer arises from an innate and cultivated sense of beauty, which is expressed in the end product This has made Italian design desirable in cases where information and communication technologies (ICT) played no significant role. 
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