FashionIt’s a fashion thingItem-level tagging in the apparel and footwear market has experienced record growth in 2009, according to recent research, as end-users strive to adopt technologies that help them become more efficient and remain competitive in the wake of economic downturn |
Through years of extensive pilot testing, the fashion industry has established a quick, demonstrable return on investment case and key business metrics for deployment of item level tagging of garments. While installations at Marks and Spencer and American Apparel currently represent the largest contributors to market growth, hundreds of companies are now in various stages of implementation. With a number of major deployments planned for late 2009 and early 2010, item-level tagging in fashion apparel and footwear is on the cusp of becoming a major application for RFID. Indeed, ABI Research says RFID’s ability to help apparel companies do more with less in the wake of economic downturn is driving an unprecedented surge in adoption throughout the sector. Furthermore, analysts predict global sales of item-level RFID systems to apparel companies will essentially triple in size over the next five years, approaching $125 million by the end of 2014. 
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